Clients

As America's leading active lifestyle agency, we've had the fortune and privilege to work with some the best brands in the world. We used to be their little secret. Our goal has always been the same: position brands to outperform their competition and generate the kind of powerful sales they are capable of. Well, the secret of active lifestyle marketing is out. See what HDC can do for you.

  • Blue Cross Blue Shield North Carolina Logo

    Blue Cross Blue Shield North Carolina

    Blue Cross Blue Shield of North Carolina, a leading provider of health insurance nationwide, has started partnering with HDC to help build a more dynamic web experience. With a goal to emotionally engage consumers and differentiate efforts from a sea of competitors, BCBSNC has enlisted HDC's talent to build a website that delivers on their brand promise of truly difference-making customer service that provides true peace of mind.

  • Briggs & Riley Logo

    Briggs & Riley

    Briggs & Riley, a travel accessories and business case brand with legions of loyal Brand Champions and the strongest guarantee in the travel business, has currently enlisted HDC to help refresh their brand, create an optimized digital and interactive web experience and deliver e-marketing efforts for next three years. The shared vision is to grow Briggs & Riley to the brand of choice of travelers the world over.

  • Burton Logo

    Burton

    Burton, the global leader in snowboarding gear and apparel, partnered with HDC to develop a revolutionary, interactive product customizer and a line of custom products. Series 13 features design that is dedicated to the Burton brand's belief in individual style and freedom. Our interactive tool has increased sales and continues to help solidify Burton's place as the industry leader.

  • Eureka Logo

    Eureka

    Eureka, a well-known manufacturer of tents and camping gear, partnered with HDC to transform itself. Tired of inconsistent marketing, HDC helped create a consistent cross-media image that started with a new presence online that not only highlighted iconic product but also embraced the lifestyle and featured an easy shopping experience.

  • Goal0 Logo

    Goal0

    GOAL0 designs and makes portable and rugged electric and solar power products that power and empower people—ultimately changing the game. HDC created their brand strategy around the idea that their products were field-proven in the most rugged places on earth. GOAL0 distinguishes itself by delivering dependable power where there is none. We helped them find that position, created their tagline—Take Charge—and told their story.

  • Horizon Fitness Logo

    Horizon Fitness

    Horizon Fitness, manufacturer of commercial quality home exercise equipment, partnered with HDC to build a new identity. We worked together to bring exceptional brand value across differing retail channels, facilitating clear communication to help more people enjoy the high-quality Horizon products everywhere.

  • Humminbird Logo

    Humminbird

    Humminbird, America's leading provider of fish finding tools and gear, partnered with HDC to develop a new online shopping experience that accurately and effortlessly portrays Humminbird as the leader in the industry. They had a message and we delivered it, creating a website that was easy to shop and showcased their simply, clearly better products that dedicated fishermen can't live without.

  • Kmart Logo

    Kmart

    Kmart, one of the largest global retailers, partnered to change perceptions by creating kmartdesign.com, a look behind the scenes at their world-class design teams. Kmart uses this website to help refresh their brand identity and break through a crowded marketplace, distinguishing them from the pack, while attracting new customers and changing the conversation about the Kmart brand.

  • Loyola University Maryland Logo

    Loyola University Maryland

    Loyola University Maryland, a Jesuit Catholic university dedicated to inspiring students to learn, lead and serve, partnered with HDC to create a compelling voice, engaging website and develop an undergraduate campaign to recruit more students to campus.

  • Marquette University Logo

    Marquette University

    Marquette University, a Jesuit Catholic university in Milwaukee that promotes excellence, faith, leadership and service, partnered with HDC to develop an integrated marketing campaign, a detailed brand platform and a cohesive communication strategy. The result helped raise interest, build awareness and create a new image positioning Marquette as a leading Jesuit college and a world-class academic institution.

  • Park Bank Logo

    Park Bank

    Southeastern Wisconsin's Park Bank, known for its community-based business banking philosophy, partnered with HDC to develop a fully integrated brand platform, a company-wide implementation plan and a coordinated business strategy to solidify their committed, personal approach to business banking. They are Driven by Yes—as in driven to provide the kind of two-way conversations that get businesses done.

  • Platinum Performance Logo

    Platinum Performance

    Platinum Performance, the leading provider of the finest equine nutritional supplements, enlisted HDC to develop a Brand Champion print campaign. The result was “This Is my Horse, This Is My Platinum,” an industry-changing ad campaign that combined storytelling and product endorsement in a beautiful new way. A social media network of more loyal brand supporters followed.

  • The President's Challenge Logo

    The President's Challenge

    The President's Council on Physical Fitness and Sports, promoting the benefits of an active lifestyle through 10 administrations, worked with HDC to develop an integrated marking strategy to streamline program operations, increase corporate participation and reinvent the President's Challenge website to get America moving. As America's leading active lifestyle agency, we continually care about inspiring people to get active.

  • Sweat Equity Network Logo

    Sweat Equity Network

    Sweat Equity Network, the life's work of seasoned marketing executive and cause-related marketing champion Lee Embley, is a social network that rewards people for adopting sustainable healthy behaviors and also the first free market capital business coalition model that drives real ROI for participating businesses. HDC helped write the message strategy, build the brand and designed the b2b experience, www.sweatequitycoalition.com.

  • Thule Logo

    Thule

    Thule, the leading sports and utility transportation company in the world, went through a global agency review before happily choosing HDC to develop a cohesive website with a single vision. HDC provided a global platform, create a powerful brand strategy and a cohesive voice that would be translated in over 20 languages to deliver the Thule brand experience online, across the world. Since the launch of the award-winning site, website traffic in North America has increased 145 percent.

  • Trek Logo

    Trek

    Trek bikes, the global market leader of bicycle design and manufacturing, has partnered with HDC for over 20 years. With a shift in focus from pure manufacturer to a company that believes in the power of bikes, we have helped Trek increase sales by more than 1000%, increase web traffic by over 1200% and created award-winning product launches, digital media, TV commercials and photography that share the world's best bikes with everyone.

  • Wisconsin Department of Tourism Logo

    Wisconsin Department of Tourism

    The Wisconsin Department of Tourism, responsible for showcasing events and destinations shaping the rich tapestry of Wisconsin, used HDC to develop a custom designed content management system to deliver a content-rich website. Travelwisconsin.com is a dynamic online experience and that makes discovering world-class fun in Wisconsin easy.

  • Wolverine Logo

    Wolverine

    Wolverine, America's leading maker of heavy-duty boots and footwear, has been making quality products that feature safety, durability and comfort for 125 years. In 2010, HDC was named Wolverine agency of record with a goal of taking advantage of advances in digital communication technologies that build stronger relationships with consumers and differing retail channels. Our task is to continually reach new and existing consumers better, continually build up the Wolverine brand and reaffirm its stronghold at number one.

  • Xavier University Logo

    Xavier University

    Xavier University, a longstanding Jesuit Catholic academic institution in Cincinnati, paired with HDC to deliver a dynamic online experience, strengthen the university's position, build a closer, deeper connection with applicants and refresh their identity. The highlight, “Road to Xavier,” a social media interface, helped incoming freshmen create new connections with likeminded peers about to embark on that same stage of life adventure.

  • Wilson Sporting Goods Logo

    Wilson Sporting Goods

    At the heart of the sports history for almost a century, no other company has been as influential or as involved in shaping the game in sports like tennis, golf, baseball, basketball and American football as Wilson Sporting Goods Co. 

    Like many innovative product and design companies, Wilson was focusing more heavily on running a successful business and less on building its brand. While the management structure promoted a financially successful entrepreneurial approach within each sport category, the strategy inhibited the development of an overarching brand strategy and vision, making it difficult to maintain a consistency throughout all the different sport categories.