Al Krueger, a Hanson Dodge Creative partner and vice president of social media and public relations, spoke today to professionals enrolled in the Executive MBA Program at the University of Wisconsin–Milwaukee Lubar College of Business on the growing use of social media to help brands tell their stories.
Krueger addressed students in the “IT for Competitive Advantage” class and discussed why social media is growing in popularity as a viable tool for companies to enhance their brands and how to measure its return on investment.
At Hanson Dodge Creative, Krueger is responsible for overseeing strategic social media and public relations that enhance clients’ brand presence. With more than 13 years experience in building brands through rich storytelling and strategy, Krueger is nationally recognized as a leader in leveraging social media for business. He was recently honored by the Milwaukee Business Journal as a member of their “Forty Under 40” Class of 2010. That same year, the publication also named Krueger among 100 of the Milwaukee area’s most influential people in its annual Power Book.