A study of 1,800 people released last month by the marketing company, Hanson Dodge Creative, discovered that people who lead active outdoor lifestyles are more adventure oriented while fitness-minded folks approach activity with a single-minded determination. That makes sense. I mean I know few people who take up rock climbing for the “awesome” back muscles it develops, and I know few gym people who find a pick-up soccer game appealing for the reason that they can’t track how many calories they burn/miles they run.