Leader in Active Lifestyle Branding Takes Home Six Web Marketing Association Web Awards
Hanson Dodge Creative has won six awards in the Web Marketing Associations’ tenth annual Web Award competition for outstanding Web site development. More than 2,300 sites from 35 countries around the world were entered in the competition.
Hanson Dodge Creative was acknowledged for work done for clients Trek Bicycle, Alterra Coffee, 180’s outdoor wear, The American Society for Quality and Xavier University. The Xavier site, “Road to Xavier,” was honored as the “Best University Website” while the other sites received “Outstanding Web Site” or “Standard of Excellence” designations.
The Xavier best of industry win came in a head-to-head competition against other sites entered in the same category. The “Standard of Excellence” designation is a benchmark of quality for which all Web design should strive while the “Outstanding Web Site” award recognizes work that is above and beyond this benchmark.
Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. Other agencies that won multiple awards include Arnold Worldwide, Avenue A/Razorfish, Buena Vista Pictures Marketing, Mullen and Ogilvy One.
“Great Web design is the trifecta of smart branding, inspired creative and innovative technology,” said Ken Hanson, HDC senior partner and chief creative officer. “We love our time in the spotlight but our greatest reward is knowing that our Web sites continually exceed our clients’ expectations and make a dramatic impact on their success.”
About Hanson Dodge Creative
Hanson Dodge Creative is America’s leading design, branding and integrated communications firm focused on the active lifestyle consumer. Over 70 planners, marketers, designers and artists deliver insightful strategies, inspired design and maximum impact to an international portfolio of active lifestyle brands including Trek Bicycle Corporation, Nike Cycling, Burton Snowboards, Horizon Fitness, Johnson Outdoors, the Wisconsin Department of Tourism and the Saris Cycling Group. More media-neutral than an advertising agency, more strategic than a design firm, Hanson Dodge Creative offers a fresh alternative to the traditional agency for companies that want to go deeper, create stronger brand foundations and build their competitive edge. HDC offers a wide range of strategic and creative services including brand planning, marketing communications consultation and innovative technology solutions. For more information on Hanson Dodge Creative, visit www.hansondodge.com.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its tenth year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.