We are pleased to announce that Hanson Dodge Creative and Briggs & Riley, a premium luggage and business case brand, have forged a partnership focused on brand-building, online marketing and e-commerce. Briggs & Riley is the number one luggage brand in specialty shops across the U.S. The company’s products are also found in Bloomingdale’s and other fine retailers. Briggs & Riley’s smart product features, unmatched durability and “Simple as that®” lifetime warranty have created a large base of loyal customers who wouldn’t travel with any other bag.
Hanson Dodge Creative—America’s leading active lifestyle agency—will lead a series of initiatives designed to position the Briggs & Riley brand for continued growth. HDC is also providing turnkey management of Briggs & Riley’s e-commerce program at www.briggs-riley.com. HDC developed and is implementing a strategic e-marketing effort that integrates creative, email campaigns and promotions, search engine optimization, online advertising strategy and execution, affiliate marketing, website development and more. Early results include significant increases in site traffic and SEO performance.