Hanson Dodge Creative (HDC), America’s leading active lifestyle agency, has been named the advertising Agency of Record (AOR) for Children’s Hospital of Wisconsin, one of the premier pediatric healthcare organizations in the nation.
Hanson Dodge Creative was selected to help Children’s Hospital of Wisconsin refine its overall brand position while developing strategies to more effectively communicate the mission and services of the health system to key audiences, including consumers, referring physicians and supporters.
Children’s Hospital of Wisconsin proactively sought a partner to more effectively communicate their vision of serving the healthiest pediatric population in the nation. Hanson Dodge Creative’s extensive experience in the wellness industry will help in the development of campaign elements that focus on the expanded clinical services offered by the hospital throughout the region, including cutting-edge research, health education, social services and advocacy.
“Our research told us that while the majority of respondents know we provide high-quality hospital care to critically ill children, they did not understand the breadth and depth of all of the services we provide to children and their families throughout the state,” said Peggy Troy, RN, MSN, CEO of Children’s Hospital of Wisconsin. “It is important that parents clearly understand that we not only provide the very best care to fragile newborns and children with complicated conditions and injuries, but we also are the best place for children and teens with simple health issues. Others across Wisconsin – business, community and government leaders – also need to be aware of and support our important roles in pediatric clinical research, in training the state’s future pediatricians, in advocating on behalf of children and in social services, including foster and adoption services. We knew we needed a partner that could help us communicate more effectively with individuals and the community as a whole. We believe Hanson Dodge Creative is the best partner to help us do just this.”
Initial campaign elements are expected to launch in the summer of 2012. The company believes their work with Children’s Hospital of Wisconsin is a natural fit to the active and healthy brands already on the firm’s roster.
“Our team goes to work each day with a mission to make the world more active,” said Ken Hanson, CEO of Hanson Dodge Creative. “When we learned that Children’s Hospital of Wisconsin was looking for support in telling their story to more families, we quickly jumped at the opportunity to work with one of the best healthcare providers in the world. We’ve all seen firsthand the impact the team at Children’s makes every day with kids, and we’re honored to help make better pediatric care for more kids a reality.”
Children’s Hospital of Wisconsin is the region’s only independent healthcare system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wis. is recognized as one of the leading pediatric health care systems in the United States. The health system, with more than 5,000 employees and 100 locations across Wisconsin and northern Illinois, also provides primary care, specialty care, urgent care, emergency care, pediatric research, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2010, Children’s Hospital invested more than $105 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s Hospital achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a Children’s Miracle Network Hospital. For more information, visit the website.
Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266.