Hanson Dodge Creative (HDC) has expanded the breadth of its project management team with the recent hiring of Barbara Ferro as senior project manager.
“We are excited to add Barbara to our project management operations (PMO) team,” said HDC Vice President of Agency Operations Walter Bloch. “She has a tremendous background as a project manager and producer with Disney and Raven Software. Barbara’s proven skills in managing animation production and software game development add a welcome range to our brand and digital project management team, making our already strong PMO team even stronger.”
Over the course of her career, Ferro spent 13 years at The Walt Disney Company television animation division, the last three of which she served as vice president of production. Ferro was charged with both series and Direct-to-DVD production, and extended the magic of Disney's animated franchises by working hand-in-hand with creative development, setting production strategies, budgets, schedules and blueprinting new procedures.
Quality was the utmost importance in creating new stories for the world's most beloved and enduring characters such as Mickey Mouse, Winnie the Pooh and Simba. Ferro’s pioneering work helped to set the industry production standard for the family entertainment market in animation.
Under Ferro’s production leadership, Disney Television Animation has become one of the most successful business units of The Walt Disney Company. At that time, it produced eight of the top ten best-selling Direct-to-DVD/Videos to date. Several of Ferro’s projects garnered two Emmy Awards, twelve Emmy nominations and an Academy Award nomination. Other honors include three consecutive Parent Choice Awards and a Parenting magazine winner. Her more recent venture as senior producer for Raven Software, a division of Activison, delivered the highly anticipated original AAA video game,
Ferro is on the Advisory Committee of the MATC Animation School and a member of the Academy of Arts and Sciences, where she currently serves as an At-Home judge for the animation category of the Daytime Emmys.
Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266.