With an increased emphasis on seeking innovation opportunities through new technologies and strategic partnerships, Hanson Dodge Creative (HDC) has hired Kevin Zerman as vice president, business development.
“We’re thrilled to have Kevin on the team to help drive our Innovation business,” said HDC President and Chief Innovation Officer Tim Dodge. “His technical background, coupled with his experience in managing large marketing initiatives for Miller Brewing and Kohl’s, will be invaluable in helping us to grow online commerce and digital strategies for our customers."
In addition to holding marketing strategy development and execution positions for Miller Brewing Company and Kohl’s, Zerman has held both management and leadership positions across various industries ranging from high-technology manufacturing, custom-engineered products, consumer packaged goods and retail. He also has held sales positions with Siemens Wastewater Technologies and DRS Power and Control Technologies, and technical and innovation-driving positions in engineering and information systems for Adaptive Micro Systems and Miller Brewing Company.
A Milwaukee native, Zerman is an active volunteer, environmental advocate and supporter of area non-profit organizations. He previously served as chairman of the Miller Brewing Company Employee Fund and as a board member for the Sojourner Truth House.
Zerman earned a bachelor’s degree in mechanical engineering from the University of Wisconsin - Milwaukee and a master’s degree in project management from the Keller Graduate School of Management.