Hanson Dodge Creative (HDC), America’s leading active lifestyle agency, today announced two strategic initiatives that increase the agency’s focus on innovation and growth through the creation of two new senior-level roles. These efforts are designed to position HDC to further help its clients achieve market leadership.

HDC President and Chief Financial Officer Tim Dodge will now have an expanded role as chief innovation officer and will be charged with seeking opportunities through new technologies and strategic partnerships. In support of this effort, HDC has also promoted Sara Meaney, formerly partner and vice president of public relations and social media, to president of strategy and growth. In her new role, Meaney will oversee the agency’s strategy and business development with ultimate responsibility for agency growth and client services.

“As one of America’s leading agencies, our clients need us to stay on the cusp of new technology and innovation to help them compete,” said HDC founder and Chief Executive Officer Ken Hanson. “Tim’s work with some of the world’s top brands has led to new approaches to help clients grow their business, approaches that are not possible within the traditional client-agency model. This restructuring will enable Tim to focus his keen ability to develop breakthrough strategies for clients.”

Dodge said, “We’ve never fit the mold of a traditional agency. By being progressive and open-minded about how we work with clients, I’m confident we can develop unique partnerships and approaches that will enable our clients to dominate their categories.”

In discussing Meaney’s promotion, Hanson pointed to her significant market experience and thought leadership in the social media and overall branding marketplace as key. In addition to her previous role overseeing the agency’s social media and public relations practice -- an area that saw more than 100 percent growth last year -- Meaney has led HDC through several successful new business pursuits.

“Hanson Dodge Creative has built a legacy of world-class design, technology and strategy for some amazing brands,” said Meaney. “The world has gone digital and we have built our reputation by leading the way. This move continues our commitment to help our clients stay ahead of the curve, adapt to the pace of change and thrive in the new business environment.”

Meaney added,  “I’m thrilled to take on the responsibility of introducing great companies with great products to the strategic advantage that we are prepared to deliver.”

Hanson’s role as chief executive officer for the nearly 30-year old agency will not change. He will continue to guide the overall direction of the agency and work closely with partners and team members on overall brand positioning and creative direction for the organization’s growing list of global clients.

“As an agency, we have a history of helping transform great companies into world-class brands,” said Hanson. “We have a deep desire to be positioned for growth and competitive advantage. These moves help us accomplish that.”