With continued emphasis on expanding the awareness and presence of Hanson Dodge Creative (HDC) to a worldwide audience, the agency has promoted Joe Ciccarelli to marketing manager and brand strategist.
Ciccarelli is responsible for managing the HDC brand and oversees agency marketing activities including digital, social media, public relations, branding and outbound communications. In addition, he assists in client branding initiatives and is often called upon for his expertise in research, competitive analysis and strategic content for brand platforms.
“Joe has a fantastic perspective and offers strong strategic thinking, “said Sara Meaney, HDC president of strategy and growth. “As we continue to tell the story of our agency’s success and expertise, Joe’s efforts will ensure we are proactive and innovative in our outreach.“
Ciccarelli joined HDC in 2011 and worked in various positions for the agency while completing his master’s degree in advertising and digital storytelling at Marquette University. He brings more than five years of experience working with leading brands including The Ford Motor Company, Koss, Wolverine, Toyota and Lexus.
A talented researcher and writer, Ciccarelli received Lewis Walker Award for Race and Ethnic Relations for a journal article he published while completing a bachelor’s degree in communication from Western Michigan University, where he graduated with honors and was selected as a Collegiate All-American Scholar. In addition to his new role at HDC, Ciccarelli is an adjunct professor at Marquette, educating students on best practices in the world of advertising.
Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266.