A year ago, Hanson Dodge Creative authored a paper on Environmental Responsibility. Our research, conducted with consumers who indicated they live an Active Lifestyle, highlighted clear differences of opinion across demographic segments. A new poll from Harris Interactive, Inc. suggests that improved environmental habits are becoming more mainstream. Some activities have been adopted at higher rates, like installing more energy-efficient light bulbs (63%) and paying bills online (46%) – while others have not, like walking or riding a bike instead of driving (15%).
It’s an interesting read, link provided.