Firm Adds Loyola College to Its Education Portfolio
Hanson Dodge Creative (HDC), America’s leading branding and design firm focused on the active lifestyle consumer, has been tapped by Loyola College in Maryland to revitalize its undergraduate admission communications. Hanson Dodge Creative will redesign the college’s undergraduate Web site, view book and admission collateral.
“We selected Hanson Dodge Creative based on its experience in the education category and understanding of the millennial demographic,” said Marc Camille, Loyola vice president for enrollment management. “They are helping articulate our timeless Jesuit values in a relevant and contemporary voice.”
Hanson Dodge Creative’s education experience includes the Herzing College system, Milwaukee’s Marquette University, the VanderCook College of Music in Chicago and Cincinnati-based Xavier University. “The Road to Xavier,” an admissions Web site created for Xavier, won the 2006 Web Marketing Association’s Best University Web Site award and a CASE (Council for Advancement and Support of Education) 2007 Circle of Excellence Gold Medal.
“The education category is a natural fit for Hanson Dodge Creative,” said Ken Hanson, HDC partner and chief creative officer. “There are a lot of commonalities between active lifestyle and education consumers. Both demographics are passionate, informed and dynamic. They want authentic communication and engagement with the brands that they embrace. Our work in the education sector is a logical extension of our focus on active lifestyle.”
About Loyola College
Loyola College in Maryland is a Jesuit comprehensive university, comprising a College of Arts and Sciences and The Sellinger School of Business and Management. Established in 1852, Loyola enrolls more than 3,500 undergraduate and more than 2,600 graduate students from across the country.
About Hanson Dodge Creative
Hanson Dodge Creative is America’s leading design, branding and integrated communications firm focused on the active lifestyle consumer. Over 70 planners, marketers, designers and artists deliver insightful strategies, inspired design and maximum impact to an international portfolio of active lifestyle brands including Trek Bicycle Corporation, Burton Snowboards, Horizon Fitness, Johnson Outdoors, the Wisconsin Department of Tourism and the Saris Cycling Group. HDC offers a wide range of strategic and creative services including brand planning, marketing communications consultation and innovative technology solutions. For more information on Hanson Dodge Creative, visit www.hansondodge.com.