Hot on the heels of our award-winning work for Xavier University, Hanson Dodge Creative has begun collaborating with Baltimore-based Loyola College in Maryland. Our focus is to rebrand the undergraduate admission communication program with new print materials and Web sites. The communication strategy is based on key messages that articulate the unique Loyola experience and timeless Jesuit values in a contemporary and relevant voice. Current Loyola students share their stories about the college selection process, and how Loyola’s transformative education is the beginning of a journey of a lifetime.
Our work with Xavier was recognized by both Web marketing and education experts. The "Road to Xavier" site received last year's Web Marketing Association award for Best University Web Site. This year, the same site was honored with a CASE (Council for Advancement and Support of Education) Circle of Excellence Gold Medal.
HDC’s continuing work in the educational field is a natural outgrowth of our active lifestyle expertise. There are many commonalities between active lifestyle and education consumers – both demographics are passionate, informed and dynamic. They both want authentic communication and engagement with the brands that they embrace.