Read the article at nbcsports.com.
How much is a spot on an Olympian's shoulder worth?
Nick Symmonds put his skin on the eBay auction site, offering to wear a temporary tattoo with the name of the highest bidder as he competes for a spot on the U.S. team for the London Games this summer.
The stunt wasn't so much to make money as it was to make a point. Symmonds, a four-time U.S. outdoor champion in the 800 meters, is a vocal critic of what he says are the "antiquated" sponsorship rules of track and field's international ruling body, the IAAF, and, to a lesser extent, the guidelines of USA Track & Field.
He says those rules limit the amount of money athletes can bring in to pursue their careers.
Active lifestyle marketing firm Hanson Dodge Creative bid $11,100.