Santa Ynez Valley, CA – May 31, 2008 – Platinum Performance, a leader in the manufacture and distribution of premium supplements for human, equine and companion-animal nutrition recently selected Milwaukee-based Hanson Dodge Creative as its research and creative partner for its new brand awareness campaign.
Hanson Dodge Creative, America’s leading brand experience agency focused on the Active Lifestyle Consumer, conducted Brand Advantage Testing™ and analysis, and recently leveraged the results in a series of print ads promoting the Platinum Performance line of equine products.
The first flight of ads showcases world champion Western competitors with their award-winning horses and was shot on location in Texas and Oklahoma by renowned lifestyle and Western photographer David Stoecklein. The campaign will also include a second flight of print ads, promotions and additional advertising vehicles.
“At Platinum Performance, we are dedicated to advancing the role of nutrition in human and animal medicine, promoting health and longevity, and supporting nutritional research,” said Mark Herthel, Platinum Performance co-founder. “Hanson Dodge Creative understands the active, health conscious, and sophisticated consumer that makes up our client base and has produced a creative product that will resonate with them.”
“We are excited to have the opportunity to work with Platinum Performance to build their brand and grow their business,” said Ken Hanson, partner and chief creative officer at Hanson Dodge Creative. “Platinum Performance is a passion brand and its customers are that holy grail of marketing, the brand champions.”
The first ads are currently in print in consumer and equine trade publications.
About Platinum Performance:
Founded in 1996, Platinum Performance Inc. manufactures highly effective preventive, sports medicine and therapeutic nutritional products for companion animals, horses and humans. To order products or learn more, call 866-553-2400 or visit www.platinumperformance.com.
About Hanson Dodge Creative:
Hanson Dodge Creative is America’s leading brand experience design, marketing and technology agency focused on the Active Lifestyle Consumer. Supported by Active Insights™ – powerful proprietary research into the motivations and habits of the Active Lifestyle Consumer, HDC delivers insightful strategies, inspired design and maximum impact to an international portfolio of active lifestyle brands including Trek Bicycle Corporation, Burton, Volkswagen, Horizon Fitness, the Johnson Outdoors family of brands and more. For more information on Hanson Dodge Creative, visit www.hansondodge.com.