Continuing to build on its ability to design worldclass brand experiences that reach across multiple technology platforms, Hanson Dodge Creative (HDC) has named Rachel Pluto as digital strategist.
Pluto joins HDC with a wide breadth of advertising and design experience serving multi-national clients. Prior to joining HDC, she served as a lead digital planner for Arc Worldwide, a Leo Burnett affiliate based in Chicago. In that role, Pluto designed complex digital experiences ranging from primary brand websites to complex Facebook and mobile applications for Kellogg’s® as well as global e-commerce toolkits for Proctor & Gamble brands such as Olay®. Pluto’s experience will be leveraged in similar ways at HDC.
“Rachel’s expertise in strategic planning, user experience planning and a wide range of digital programs make her a great addition to our team,” said Jim Hoefflin, HDC chief operating officer and partner. “Her experience helping to direct major digital programs for multi-national clients such as Special-K® and Olay® was exactly what we were looking for as we continue to add to our roster of international and world-class clients.”
Pluto earned her bachelor’s degree in communications in 2003 from Northwestern University, Evanston, Ill. In 2006, she completed a master’s degree in design planning from the Institute of Design at the Illinois Institute of Technology in Chicago.