In response to increasing client demand for innovative search engine marketing programs, Hanson Dodge Creative (HDC) has expanded its e-commerce staff with the hiring of Ray Fatz as senior interactive marketing manager.
Fatz has more than 14 years experience in search engine marketing encompassing the retail, travel, manufacturing, financial and entertainment industries. As a team leader, he has managed complex Internet campaigns designed to increase revenue at minimum cost.
“We plan to greatly increase our search engine marketing, comparison shopping engines and analytics talent to our clients, taking them to the next level of e-commerce,” said Rick Miller, HDC vice president of e-commerce. “Ray will play a key role in helping us to deliver that with his industry-tested knowledge in paid search, comparison shopping sites, affiliate marketing, analytic interpretation and process improvement.”
Fatz earned his bachelor’s degree in business administration from Columbia College, Columbia, Mo. He also has an associate’s degree in computer science from Rock Valley College in Rockford, Ill., and a webmaster certificate from Marquette University.