Sara Meaney, a Hanson Dodge Creative partner and vice president, spoke Friday, Dec. 9 to members of Executive Agenda on the implications of social media for today’s businesses.
Executive Agenda, a Wisconsin organization dedicated to executive development, has more than 460 members representing over 300 of Wisconsin’s foremost companies. Ixonia is one of 39 Executive Agenda groups operating in the greater metro Wisconsin areas of Appleton, Green Bay, Madison and Milwaukee.
Meaney’s presentation, which took place at Ixonia State Bank, explored social media strategies for businesses and how they are changing how businesses do business.
“Business has always been a social endeavor. We do business with brands we like and trust,” said Meaney. “The emergence of social media hasn’t changed the drivers of business success, but it has changed how businesses interact with potential customers. Those who embrace and master new technologies will emerge as market leaders.”
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative, she is responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.