Sara Meaney, Hanson Dodge Creative president of strategy and growth, will speak at the three-day Managing Electronic Records (MER) Conference on Tuesday, May 8 at the Westin Hotel, 900 N. Michigan Ave., Chicago.
The event is the 20th national conference focusing on the issues and challenges of managing electronic records from the legal, technical and operational perspective. The conference brings together professionals and experts in the electronics records field to create an innovative and worthwhile learning experience.
Meaney’s topic, “The Do’s and Don’ts of Managing Social Media,” will delve into the ever-increasing need to manage social content effectively and how to support business objectives and information management requirements within the social space. Common pitfalls to avoid will also be covered so attendees get a well-rounded picture of best-in-class social media practices. Jesse Wilkins, director of research & development for AIIM International, will join Meaney in delivering this speech.
“Just having your brand on Facebook and Twitter is not enough; businesses need to understand the social media landscape,” said Meaney. “Social media is a digital extension of one-on-one relationships with customers. Businesses that know how to establish and maintain their online communities and develop engaging social content will succeed in growing brand loyalty and add real value to their consumers.”
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative, she oversees the agency’s strategy and business development efforts, with ultimate responsibility for agency growth and client services. In her previous role with HDC, Meaney was responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.
Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266 or visit hansondodge.com.