Sara Meaney, Hanson Dodge Creative president of strategy and growth, will speak Friday, June 22, at The Alliance of Area Business Publications’ (AABP) Summer Conference to be held June 21-23 at the Pfister Hotel, 424 East Wisconsin Ave., Milwaukee.
The AABP biannual conference will focus on the issues and challenges facing publishing professionals today. The conference brings together professionals and experts in the marketing and publishing field to create an innovative and worthwhile learning experience.
Meaney’s topic, “Social Media: A Publisher’s Best Friend,” will focus on leveraging social media channels, and educate the audience on greater advertising sales opportunities and the benefits of optimizing editorial content for search engines.
“Recently, online self-publishing has flooded the market,” said Meaney. “Quality content is key to survival in this ever-changing, uncontrollable online landscape and leveraging social media tools is essential for distributing this content.”
For more information regarding the AABP conference or to register online visit www.bizpubs.org
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative, she oversees the agency’s strategy and business development efforts, with ultimate responsibility for agency growth and client services. In her previous role with HDC, Meaney was responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.
Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266
or visit hansondodge.com