Sara Meaney, Hanson Dodge Creative president of strategy and growth, recently shared her expertise on the use of digital marketing metrics to determine return on investment at a gathering sponsored by the Colorado Chapter of the Business Marketing Association (BMA).
Meaney was the featured speaker at the BMA Keynote Dinner held Wednesday, Feb. 8 at the Renaissance Hotel in Denver. Her presentation detailed cutting-edge techniques to assist marketing professionals in the measurement of digital campaigns, resulting in accurate reporting and understanding of an initiative’s return on investment (ROI).
“It’s my hope that what I shared will empower audience members to speak and report confidently to CFOs and controllers about specific analytics that give precise ROI numbers for online initiatives,” said Meaney.
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative, she oversees the agency’s strategy and business development efforts, with ultimate responsibility for agency growth and client services. In her previous role with HDC, Meaney was responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.
To view Meaney's presentation, click
here.