Sara Meaney, Hanson Dodge Creative president of strategy and growth, will be among the speakers at the 4th annual PR + Social Media Summit at Marquette University on Wednesday, Oct. 10.
The one-day Summit, to be held in the Alumni Memorial Union, will focus on the convergence of strategic communications and social media in today’s business community. Meaney’s presentation, “Beyond the E-Shopping Cart: Online Relationships and the Digital Mix for E-commerce Success,” will take place at 3:30 p.m. in Union Ballroom C/D, and will address how online success in today’s world increasingly hinges on what happens after
In addition to Meaney, Hanson Dodge Creative is also sponsoring U.S. Olympian Nick Symmonds as the Summit’s keynote speaker. Learn more about Symmonds and his presentation here
Last year’s Summit drew a record-breaking crowd of nearly 500 attendees consisting of senior executives, marketing and public relations professionals, brand managers and students. Representatives from Pepsi, The North Face, American Eagle Outfitters, Land’s End, IBM and Hanson Dodge Creative (HDC) were among the 32 industry leaders who shared their experiences and discussed how to successfully leverage public relations and social media to move business forward. Click here
to learn more and register for this year’s event.
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative (HDC), she oversees the agency’s strategy and business development efforts, with ultimate responsibility for agency growth and client services. In her previous role with HDC, Meaney was responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.
Hanson Dodge Creative
is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. Established in 1984, Hanson Dodge Creative is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266.