Hanson Dodge Creative Partner and Vice President Sara Meaney will be a speaker at the Agent ROI Digital Marketing Tour 2011 to be held on Thursday, Sept. 29 at the Chicago Hilton.
Meaney’s presentation, “Digital Chocolate + Electronic Peanut Butter: How Social Media and Email Complement Each Other for Better Marketing Outcomes,” will discuss the ways companies can optimize their mix of electronic marketing strategies to get the most out of their time and investment.
Meaney has more than 15 years of marketing and communications experience advising global brands. At Hanson Dodge Creative, she is responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.
The Agent ROI Digital Marketing Tour is a free, half-day event for marketing professionals sponsored by SilverPOP, a marketing technology provider. The Tour is designed to help marketers increase their conversions and drive revenue by more effectively reaching customers and prospects through the use of digital tools. Chicago is one of seven cities hosting an Agent ROI Tour. Learn more about the event at: http://www.silverpop.com/digital-marketing-tour/agenda.html