Sara Meaney, Hanson Dodge Creative (HDC) president of strategy and growth, will speak this week to two gatherings of The Executive Committee (TEC) on the implications of social media for today’s businesses.
Meaney and co-presenter Wayne Breitbarth of M&M Office Interiors will address business executives at the All-TEC special interest meeting on the morning of Wednesday, Jan. 18 at the Country Springs Hotel in Waukesha. Meaney and Breitbarth will give a similar presentation to the All-TEC special interest meeting at the Butte des Morts Country Club in Appleton on the morning of Thursday, Jan. 19. The presentations, which are open to all TEC and Executive Agenda members, will explore the latest findings on social media return on investment and trends to watch for in 2012.
TEC, an organization of more than 1,000 members based in Wisconsin and Michigan, was founded in 1957 to enhance the effectiveness of CEOs. Executive Agenda (EA), a sub-program of TEC, is a Wisconsin organization dedicated to executive development. EA has more than 460 members representing over 300 of Wisconsin’s foremost companies.
“Business has always been a social endeavor. We do business with brands we like and trust,” said Meaney. “The emergence of social media hasn’t changed the drivers of business success, but it has changed how businesses interact with potential customers. Those who embrace and master new technologies will emerge as market leaders.”
Meaney has more than 15 years of marketing and communications experience advising global brands with an expertise in integrated marketing communications and technology. At Hanson Dodge Creative, she oversees the agency’s strategy and business development efforts, with ultimate responsibility for agency growth and client services. In her previous role with HDC, Meaney was responsible for the organizational development, maturity and growth of the social media and public relations practice and its programs, helping clients to make their mark in an increasingly technology-driven world.