Milwaukee, WI – May 29, 2009 – Milwaukee-based Hanson Dodge Creative (HDC) continues to expand its footprint as America’s leading active lifestyle agency. Two additional powerhouse recreational product brands, Wilson Sporting Goods Co. of Chicago and Thule, Inc. of Malmo, Sweden recently signed HDC as a strategic marketing partner to develop global advertising and interactive programs.
Thule, Inc., the world leader in Sports Utility Transportation solutions, selected Hanson Dodge Creative after a North American and European agency review. Hanson Dodge Creative will develop an integrated global platform coordinating its efforts with both Thule’s North American and Europe/Asia business areas.
Chicago based Wilson Sporting Goods Co. has selected Hanson Dodge Creative as creative services agency on their Baseball & Softball business unit and as Agency of Record on the Golf business unit. Additionally, HDC will work with Wilson as a corporate-level strategic consultant on global branding and digital initiatives.
“Thule and Wilson are the kind of brands we are ideally suited to work with,” said Ken Hanson, Hanson Dodge Creative partner and chief creative officer. “HDC is entirely focused on helping great companies build their brands and deepen their relationship with active consumers. Wilson and Thule are proven category leaders who want to continue to build market dominance. We can help them do that.”
Hanson Dodge Creative is America’s leading active lifestyle agency. The full service firm is positioned to help global brands gain a competitive channel advantage in the digital economy. In addition to Thule and Wilson, clients include Trek Bicycle Corporation, Burton Snowboards, Horizon Fitness, Wolverine Shoes and Boots and the Wisconsin Department of Tourism.