When we found out that our Trek Lime site (www.trekbikes.com/lime) earned the Best Marketing Site award from the WMA, we broke out the champagne. Never mind that it was 8:00 on Monday morning. The Lime site represents the hard work of many people and the obsession of our creative talent.
The Lime site got a near-perfect score of 68 (out of 70). Of course we’re all taking a closer look now, trying to figure out the magic formula for a winner.
View the full story at WMA Interactive Briefing October Newsletter