To a serious cyclist, a bike isn’t just a set of wheels. It’s an extension of bone and muscle, a projection of personality in motion. It’s not merely a machine, it’s personal. That’s why the design team at Trek built Project One, an online workshop where cyclists can fully customize their bikes — from parts to paint schemes — with a click of a mouse. “My personal bike is pink and black with white decals,” says Eric Lynn, designer and avid cyclist at Trek. “To me it says, ‘This is a fun ride, let’s take it easy and have a great time.’ Other people might want a stealthy monotone bike that says they’re in it for going fast. With Project One, everybody can figure out their own message.”
View full story at http://www.apple.com/pro/profiles/trek/