Design Firm to Revamp State’s Tourism Site

The Wisconsin Department of Tourism has selected Milwaukee-based Hanson Dodge Creative to oversee the strategic and creative development, maintenance and fulfillment of its tourism Web site. The department has placed a priority on deploying the site as the primary vehicle to attract tourism dollars to the state.

In an open competition, Hanson Dodge Creative was awarded the business based on the revolutionary sites it created for Trek Bicycles and Burton Snowboards, among others. “Hanson Dodge Creative’s response to the RFP reflected deep experience in interactive with strong in-house talent on both the technical and the creative sides,” said Wisconsin Secretary of Tourism Jim Holperin. “Additionally, HD has a successful track record marketing to the active lifestyle consumer and can use that expertise to leverage Wisconsin’s vast outdoor recreation opportunities to that demographic.”

“We will start by bringing to life the essence of this amazing travel and recreational experience that we affectionately call Wisconsin,” said Ken Hanson, HDC senior partner and chief creative officer. “Focusing on this essence, we will tap into the same passion and enthusiasm that defines our work for Trek, Saris and Burton to bring users an experience unparalleled in tourism.”

Work on the site is slated to begin immediately.

About the Wisconsin Department of Tourism

For more information on Wisconsin getaways and variety of free travel planning guides, the public can visit travelwisconsin.com or call the Wisconsin Department of Tourism's 24-hour, live-operated toll-free number, 1-800-432-TRIP/8747. Travelers can also obtain guides and information at the Wisconsin Welcome Centers, located in select state-border cities.

About Hanson Dodge Creative

Hanson Dodge Creative is America’s leading design, branding and integrated communications firm concentrated on the active lifestyle consumer. Over 70 planners, marketers, designers and artists deliver insightful strategies, inspired design and maximum impact to a highly focused portfolio of active lifestyle brands including Trek Bicycles, Nike Cycling, Burton Snowboards, Horizon Fitness, Johnson Outdoors and the Saris Cycling Group. More media-neutral than an advertising agency, more strategic than a design firm, Hanson Dodge Creative offers a fresh alternative to the traditional agency for companies that want to go deeper, create stronger brand foundations and build their competitive edge. HDC offers a wide range of strategic and creative services including brand planning, marketing communications consultation and innovative technology solutions. For more information on Hanson Dodge Creative, visit www.hansondodge.com.