E2e E2e is end-to-end e-commerce management with a twist. We do all the work – from branding and design to site management and traffic building strategies – and our fees are correlated to our clients’ success. Innovative solutions and pricing customized to meet each client’s unique needs. For instance, in the case of Briggs & Riley, our compensation is directly tied to sales results. As we built the brand and website, we integrated e-commerce strategies designed to drive traffic and sales. Some would call this partnership unconventional, but the proof is in the bag. Briggs & Riley’s numbers have increased exponentially.
Branding Repositioning an established product line is a challenge, but we saw it as an opportunity to move consumer perceptions from great to legendary. We expanded the Briggs & Riley brand beyond business boundaries to include leisure and adventure travelers. Timing the rebranding with the launch of a new compression technology product, HDC helped Briggs & Riley introduce a refined brand revolving around a new look that appeals to frequent, high-end travelers and a new tagline that speaks to its status - Legendary performance, guaranteed for life.
Website A large portion of the Briggs & Riley rebranding effort was accomplished with the launch of a new website featuring clean design, spectacular visuals and concise, snappy copy. The goal -- show versus tell whenever possible to demonstrate the product’s unique ability to make the travel experience easier, faster and more fun. Any visitor to the new Briggs & Riley website now quickly sees that this is indeed the smartest bag on the market.