HDC designed a powerful brand and program strategy to launch a new off-to-online initiative called Series 13. Key to the success was seamless integration of dealer sales support, manufacturing fulfillment and a dynamic online experience.
To put design tools in consumers’ hands, HDC created a custom application and product design program, giving boarders the ability to personalize their ride.
Series 13 was met with unprecedented response.
- It has exceeded all sales projections
- Series 13 has met all brand and manufacturing initiatives
- This customizer was the first of its kind in the industry
Above all, it brought a revolutionary product—offering individual style freedom from the industry leader—giving boarders the chance to get sized, mounted and ready to fly like never before.
"Your commitment to Burton and the Series 13 custom board program is evident. I am impressed with how quickly you have come up to speed and the quality of product you have generated."
— Edward Giard, VP Hardgoods, Burton Snowboards