Eureka needed a new brand strategy complete with a heightened online presence to attract a broader audience and increase sales.
HDC designed an engaging brand strategy that updated and evolved Eureka—making them more appealing to families, recreational campers and enthusiasts alike. HDC created stylebooks and brand guidelines, helping Eureka keep true to the brand in all communications. To make purchasing a snap, HDC developed a new e-commerce website, search engine optimization, extensive branding tools and guidelines, a new identity and a catalog bringing it all to life.
A brand that once had an inconsistent look and feel from store to catalog gained a unified identity and presence online—making their brand more identifiable across all markets and helping more people enjoy life outdoors.