HDC provided a clear online communication strategy that would help build an e-commerce website dedicated to delivering massive content and an expert point of view. It would also tell Brand Champion stories and ultimately connect Humminbird to untold numbers of enthusiasts and prospects alike, selling them the beautiful fishing tools of their dreams.
In a complete website redesign, HDC worked with Humminbird to organize content-rich branding and product support within an intuitive, user-friendly interface. Plus, the new site gave Humminbird the opportunity to reach and sell to consumers directly online for the first time.
The new e-commerce experience accurately and effortlessly portrays Humminbird as the leader in the industry and brought their tagline (Simply. Clearly. Better.) to life in an easy to navigate shopping tool.