Hungry to change consumers' perception, Kmart teamed with HDC to create the Kmart Design website, a unique behind-the-scenes look at the inspiration behind the designs and the people who make them. HDC developed a fully integrated web strategy utilizing search engine optimization, analytics, pay-per-click and online advertising, social media and more to get the word out.
Kmartdesign.com proves that Kmart can bring high-end design to real life for the Kmart brand. Discover it for yourself and see how Kmart designers carefully consider the customer’s personal style and lifestyle, while applying the Kmart values of sensibility, quality and affordability to deliver exceptional products.
By relating personally to consumers, Kmart has seen incredible results.
Recent results since the 2009 roll-out show:
- Over 1,215,000 video views
- Over 14,000 Twitter followers
- Over 20,000 Facebook fans
What's more, perception around the company and the products has changed, thanks to the engaging stories that bring consumers in to stay awhile.
"The Kmart Design online effort tells the story behind the people, product and process. That allows us to connect with our customers in a deeper, personal way."
— Mark Snyder, chief marketing officer, Kmart