To build a new image for Marquette, HDC conducted extensive interviews and focus groups to understand their current brand, share aspirations for the future and create a compelling message to bring more students to campus. We discovered that underneath its world-class learning institution image, Marquette had a truly friendly, smart and seriously fun approach to education and learning that previously had not come through in its marketing materials.
HDC created an integrated marketing campaign, a detailed brand platform and a new look, identity and stylebook to create a cohesive communication strategy across the university. An “I See Me” approach showcasing Marquette professors and students who epitomized the new brand helped reinvigorate the Marquette image and bring the university more to life than ever.
By creating an engaging brand strategy and identity, Marquette experienced a 40% enrollment increase year-over-year.