Nick Symmonds

Nick Symmonds Case Study

Own Your Skin. We recently took a bit of a gamble on Nick Symmonds, the 800-meter U.S. Olympian from Eugene, Oregon, with a reputation as a leader in the fight for athletes’ sponsorship rights. Recognizing and sharing his mission to promote the active lifestyle, HDC won Mr. Symmonds’ eBay auction to place our Twitter hashtag on his arm as a temporary tattoo. The catch was that all Olympic athletes in track & and field (and other sports) are not allowed to display sponsors during any race—the solution: put a piece of tape over it. HDC brand, PR, and social media strategists developed a year-long program that found unique ways to tell the story of a branding agency dedicated to making the world more active and world-class athlete dedicated to branding. 

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Approach & Results

To leverage the HDC "media buy," HDC worked to develop the story and the Nick Symmonds brand with a fully responsive website, an exclusive online video series, and sharable digital content. With our PR team behind the project, the tape and the stories generated buzz for Symmonds and HDC in over 100 major news outlets including the New York Times, Inc. Magazine, Ad Week, MSNBC, Sports Illustrated, and ESPN. In that time, website traffic for both Nick and HDC quadrupled, social media channels engagement and new followers skyrocketed (Symmonds’ Twitter followers went from 5,000 to nearly 30,000) and both strongly positioned their brands in the active lifestyle market.

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