Approach
HDC developed informative and engaging branding and marketing strategies to deliver a dynamic online experience.
Solution
Showcasing Ocean Kayak's laid-back appeal, oceankayaks.com became the fun and easy-to-navigate destination to introduce kayaking and the Ocean Kayak brand general to a broader audience. HDC also created print advertising as support.
Results
The compelling new website made kayaking accessible to a new audience, raising awareness, gaining appeal and increasing sales across all segments including families with small children, sport fishermen and recreational kayakers.