The President's Challenge needed a strong foundation and the pillars of our success was built on reinventing the website from the ground up.
HDC combined inspirational messages and visuals with easy-to-use online tools that help make staying active part of everyday life—making it easy to understand and adopt for all Americans. In addition, HDC helped streamline program operations, increased corporate participation and delivered a clear, consistent message to help get America moving.
The new website quickly attracted interest from national news media and potential sponsors, gaining:
- Unanimous government consensus
- Additional funding opportunities
Most importantly, it got untold numbers of Americans on the pursuit of an active life.