HDC partnered with Thule with the goal of combining two existing websites into a single global platform that would deliver the Thule brand experience online, across the world. Creating a unified voice meant developing a powerful online brand message strategy, a content rich website, a customized shopping tool, inspiring videos and photography, comprehensive search engine optimization and a shared organizational vision to carry the load.
With Thule, possibilities were virtually endless. To make sense of them, we designed the new thule.com—delivering the right possibilities to you. In order to do this we created:
- Thule United—a core team of Thule U.S., Europe / Asia and HDC to achieve consensus on message strategy, concepts and execution
- Powerful brand strategy renewal platform
- Product Fit Guide—customized customer shopping tool
- Lifestyle videos and photography
- Comprehensive SEM
- Dynamic online presence in over 14 languages
- Content-rich Thule Corporate website
- Easy, integrated e-commerce platform in the U.S.
- Brand platform for Thule Professional, USA
- Three-Year Vision Development, which solidified a shared organizational vision for Thule.com and the Thule Corporate online strategy
In addition to HDC's strategy work, research, creative design and development of Thule.com, with the help of CMS partner Sitecore we delivered a complete technology strategy and solution that included:
- Stibo for the PIM database
- Shopatron for e-commerce
- Bing Maps for the Dealer Locator
- RightNow for the CRM
- Coveo Enterprise Search for site search
- Sitecore’s Web Forms for Marketers for various site forms
- Clay Tablet for translation services
- Sitecore’s Staging Module for web farm publishing
- Sitecore’s SEO Module for optimization review and QA
Since its launch, we found together that Thule really is all about possibilities. The new Thule.com has become an online destination that delivers Thule to the world. Since launch, site traffic in North America has increased—up 145%.
We’ve also seen these wonderful results: