By shifting focus from product to experience, HDC changed the way Trek talked to consumers, sharing above all else their relentless passion for riding and the creation of the products that shape experiences.
We helped propel Trek into a new era of growth by creating a powerful brand strategy, integrated marketing programs and an engaging online experience.
Climbing to the top involved hundreds of dynamic product launches, a comprehensive web strategy, stunning catalogs, moving print, outdoor and TV advertising campaigns and extensive, integrated programs and promotions.
It's been over 20 years since our partnership with Trek began, and we've helped make Trek a global market leader by:
Growing sales by more than 1000%
Increasing web traffic by over 1200%
Creating award-winning product launches, commercials and digital photography
It's been a fun road. And like the riders we all are at HDC—we love this ride.