At the time of the trekbikes.com relaunch, a new mobile device / platform was newly launched and very few realized that it was about to revolutionize the way people interacted with their cell phone. The iPhone may have started with a bang in sales, but it wasn't until a handful of consumer product brands optimized their websites that the businesses around the globe followed suit. Thanks to hardworking HDC developers, the new trekbikes.com officially was one of those first consumer product brands to be iPhone optimized.
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