HDC helped Trek create a place for women to connect, engage and inspire other women united in their love of the ride. The Women Who Ride blog and social networking community educates, informs and champions each other to success. What's more, it shows that Trek understands and values this important audience and, in turn, creates some very loyal brand partners.
Five women were selected from a pool of over 12,000 applicants to become Women Who Ride bloggers. Since inception in 2008, sales to women have increased dramatically since this program started in conjunction with dedicated Trek Women clubs, groups and WSD merchandise
Today, the second generation of Women Who Ride bloggers are gearing up and hitting the road—sharing their soul with their fellow riders.