Wilson Sporting Goods

Wilson Brand Launch Materials

When Wilson Sporting Goods was ready to unveil it’s new brand internally, HDC was hired to concept, design and fulfill materials that would help tell the story of the new brand and get everyone excited for the external launch to the public. From buttons to t-shirts to sports cards, HDC put together an entire pack of items that reinforced the new Wilson “MORE WIN” position and got people excited for the future of the brand.