In 2000, Wilson Sporting Goods acquired leading baseball and softball bat manufacturer, DeMarini. In 2009, Wilson asked HDC to redesign the Wilson DeMarini website in order to provide a stronger customer experience and better reflect the DeMarini brand. We modified site architecture to simplify navigation, added relevant content that users were demanding, wrote new copy and created a new design that showcased the loud and bold DeMarini brand.
© Copyright 2013 All Rights Reserved.