In 2000, Wilson Sporting Goods acquired leading baseball and softball
bat manufacturer, DeMarini. In 2009, Wilson asked HDC to redesign the Wilson
DeMarini website in order to provide a stronger customer experience and better
reflect the DeMarini brand. We modified site architecture to simplify
navigation, added relevant content that users were demanding, wrote new copy
and created a new design that showcased the loud and bold DeMarini brand.
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