Using Wilson Golf's relationship with Padraig Harrington as a springboard, HDC would create the Paddy Slam Countdown, an online and dealer supported contest that plays of the idea of winning three consecutive green jackets.
Specifically, golfers could enter the contest daily for a chance to win free golf clubs if—and only if—Harrington would win a third Masters green jacket. HDC developed an integrated multi-media campaign to support the promotion, including: a micro-site on Wilson.com, intriguing print and online advertising, PPC search marketing and cross-promotional materials online to reach as many fans as possible.
The Paddy Slam Countdown received:
- 500,000 page views
- 43% visitor conversion / registration
- Almost one million impressions via PPC campaign and banner advertising