Approach
Simplify. And make the experience SEM / SEO optimized and user-centric. Also apply a new beautiful interface and design. Our world-class user experience e-marketing team and designers went to work.
Solution
HDC developed a custom designed system allowing over 300 content managers the ability to add and edit in real time—making the website easy to keep up to date for travelers and government agencies alike. HDC set up easy to use tools, organized and streamlined the website making travelwisconsin.com the first great step in discovering a world-class destination.
Results
With a content rich site continually updated with current events, transportation information and even intriguing articles, now:
- Visitors can explore all Wisconsin has to offer
- Site administration and updating is instantaneous throughout the state
- Users can custom create pages and information
- Easy to use navigation tools let visitors find exactly what they’re looking for
This intuitive and dynamic online experience meets the growing needs of a widely diverse audience and makes behind the scenes management a snap.