In an effort to build brand awareness and Wolverine’s customer database, HDC proposed a fall sweepstakes that would accomplish these primary goals, while elevating Wolverine spokesman, licensed contractor and TV host, Jason Cameron.
The Backyard Bonanza offered prizes that appealed to our core audience, offering one grand prize winner the chance to relax in the backyard of their dreams when they come home from a hard day on the job. The Deluxe Backyard Package was a natural fit for Cameron, a licensed contractor and TV host.
HDC launched a multi-tiered media strategy, kicking off in the digital space as summer came to a close, incorporating social media, radio, online advertising, and brand site integration. The early results have surpassed expectations and we are on pace to draw more entries than last year’s sweepstakes. The prizes clearly resonated with our core audience, and the strategic placement of our messaging definitely hit the mark as we engaged with loyal and potential Wolverine customers alike.