Ragnar Relay Series
Is there any better way to build a bond between people? You learn a lot about each other—and you learn a lot about yourself. Right around the time when you are celebrating at the finish line, you realize that the real victory was your journey together. This is the philosophy of the Ragnar Relay Series, the nation's leading overnight running relay series. Ordinary people can accomplish extraordinary feats. When HDC was approached to develop Ragnar’s Brand and Identity Platform, we set off as a team. Together we delivered a game-changing campaign consisting of print ads, video and a relationship marketing strategy. Like a Ragnar Relay in itself, this project was all about people connecting—to themselves, to others and to the world.