At the heart of the sports history for almost a century, no other company has been as influential or as involved in shaping the game in sports like tennis, golf, baseball, basketball and American football as Wilson Sporting Goods.
Like many innovative product and design companies, Wilson was focusing more heavily on running a successful business and less on building its brand. While the management structure promoted a financially successful entrepreneurial approach within each sport category, the strategy inhibited the development of an overarching brand strategy and vision, making it difficult to maintain a consistency throughout all the different sport categories.
HDC was hired to build a new website for Wilson. Its current site was static and unable to meet their global growth goals. We saw it as an opportunity for Wilson to grow the brand into a major global force, develop an e-commerce strategy and create greater efficiency and consistency in the process.