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The Runner's Path to Purchase

By , VP, Marketing & Business Strategy, Hanson Dodge

December 06, 2016

Runner's Path to Purchase Presentation

On November 29, 2016 Tom Flierl, VP of marketing and business strategy at Hanson Dodge Creative, was a featured speaker at The Running Event in Orlando. His presentation, The Runner's Path to Purchase: Omnichannel Strategies for Brands, examined how running consumers are engaging and purchasing online, through mobile and on social media, and offered important lessons to help brands capture those consumers.

The presentation includes key insights on how social media and influencer marketing are affecting the running consumer's path to purchase and implications for running brands on how to capitalize on these growing trends. Download the PDF of the presentation by filling out the form in the left sidebar.

Tom Flierl, VP, Marketing & Business Strategy, Hanson Dodge

Tom leads the Hanson Dodge  marketing and business development teams where he leverages more than 20 years of business experience in marketing, technology and media. Tom knows what it takes to successfully manage and grow a business. He has more than 13 years of executive experience and has held equity positions in two companies including a successful startup firm. Tom writes and speaks nationally on the subject of digital commerce, helping businesses identify and deliver greater value through the integration of their branding, marketing and technology efforts.

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