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How to Calculate Social Media ROI

How to Calculate Social Media ROI

Sarah Van Elzen of Hanson Dodge Creative outlines two methods for calculating social media ROI, including measuring last-click digital commerce attrib…

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10 Principles of Good Content

10 Principles of Good Content

Sarah Collins of Hanson Dodge recaps the "10 Principles of Good Content" from her session on Social Media + Your Digital Strategy at the The Running E…

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